CASE STUDY
Austral Fisheries
We helped Austral Fisheries, part of the Maruha Nichiro seafood group, implement OpenSC technology in its Patagonian Toothfish operation (Chilean Sea Bass) and throughout its global supply chain across Africa, Asia, Europe and the Americas
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OpenSC creates an unprecedented opportunity
for producers at the beginning of the value chain
to connect all the way through to end consumers.
Moreover, the data OpenSC captures puts us at the
cutting edge of scientific fisheries management and
supply chain operations.

- David Carter, CEO of Austral Fisheries

Who is Austral Fisheries

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Verify

We verified that Austral's vessels were fishing in legal zones using data science and machine learning

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Trace

We traced Austral's Patagonian Toothfish from catch in Antarctic waters through customers in Asia, Europe and the Americas using IoT and blockchain technology

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Share

We helped Austral share the story and journey of its products through engaging digital experiences at events, restaurants and seafood stores

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HOW IT WORKS

Verified fishing in
legal zones

THE PROBLEM

Too much of the world's fish  is caught illegally in protected areas or by unregistered vessels. Austral has commitment to responsible fishing. But given controversy in the industry, consumers seek reassurance that they're buying sustainable, ethical products.

THE SOLUTION

We developed a machine learning algorithm that combined multiple data sources to verify that Austral's vessels had only fished in legal areas. We helped Austral share this information with consumers on a dedicated website.

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HOW IT WORKS

Traced from bait
to plate

We traced Austral's Patagonian Toothfish from catch in Antarctic waters through customers in Asia, Europe and the Americas using IoT and blockchain technology

ORIGIN

We helped Austral determine the exact origin of its fish. An RFID tag was attached to each fish just after it was caught. We recorded the exact GPS location of the vessel which caught it at the time and linked that information to the tag. We designed a management dashboard to help Austral use this information to optimise its fishing operations.

JOURNEY

We traced the journey of each fish from catch in Antarctica through to filleting in Perth and distribution across Asia, Europe and the Americas. As each fish was filleted, data on its RFID tag was linked with a QR code and attached to the packaging. The RFID tags and QR codes were scanned at key points throughout the supply chain.

TEMPERATURE TRACKING

We attached temperature monitoring devices to individual fish and tracked them throughout the supply chain. We designed a management dashboard for Austral to help optimise its supply chain operations, cold chain management and more targeted recalls.

HOW IT WORKS

Shared with consumers across channels

We helped Austral share the story and journey of its products through engaging digital experiences in restaurants, seafood stores, online and on their products.

IN THE PRESS

We worked with Austral to develop a marketing and PR campaign about the launch of our partnership and its new traceability and transparency initiative. We hosted a series of dinners with celebrity chefs around the world in Europe, Asia and the Americas serving Austral’s traceable Toothfish to journalists from leading publications, representatives from Austral, the CEO of WWF and Managing Director of BCG Digital Ventures.

DAVOS

We traced the journey of each fish from catch in Antarctica through to filleting in Perth and distribution across Asia, Europe and the Americas. As each fish was filleted, data on its RFID tag was linked with a QR code and attached to the packaging. The RFID tags and QR codes were scanned at key points throughout the supply chain.

SHARE

Retail

Create engaging digital experiences for consumers in delis, isles, with 'farmers-market-style' installations or at point-of-sale

SHARE

Food Service

Tell powerful stories about the food you serve through direct consumer experiences or by empowering your team with information to share

SHARE

Online

Showcase transparency information with integrated tools and plugins on your websites and apps, ecommerce sites, and social channels

SHARE

On Product

Connect directly with consumers by attaching unique digital IDs to your products and enabling interactive engagement (For example, with QR codes, NFC or bluetooth tags)

Benefits for Austral
STRATEGIC / SUSTAINABILITY
Publicly verified fishing in legal zones


Discover where products came from, how they were produced, who made and delivered them and the journey the took to you

TOP LINE
Connected with consumers


Discover where products came from, how they were produced, who made and delivered them and the journey the took to you

BOTTOM LINE (PRODUCTION)
Optimised fishing operations


Discover where products came from, how they were produced, who made and delivered them and the journey the took to you

BOTTOM LINE (SUPPLY CHAIN)
Cold chain  &
targeted recalls


Be sure that your products were produced and handled by trusted parties with respect for you health and safety

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OpenSC is co-founded by...

WWFBCG Digital VenturesBCG